Agency: Scholz & Friends
Client: Milford
Role: Illustration, Design
Scholz & Friends commissioned me to design and illustrate a special packaging for Milford.
They wanted to let the audience choose one of the new tea's ingredients and hired 3 designers to create different packaging concepts. Milford's fans were then asked to vote their favourite design and ingredient online. So the new Strawberry-Mint flavour was born.
I was happy to have my concept chosen and further develop the illustrated pack.
The challenge of this brief was to work with some of the brand's fixed elements like the central label, lots of pink, the position of the logo and given fonts.
Scholz & Friends comissioned me to design and illustrate a special packaging for Milford.
They wanted to let the audience choose one of the new tea's ingredients and hired 3 designers to create different packaging concepts. Milford's fans were then asked to vote their favorite design and ingredient online. So the new Strawberry-Mint flavour was born.
I was happy to have my concept chosen and further develop the illustrated pack.
The challenge of this brief was to work with some of the brand's fixed elements like the central label, lots of pink, the position of the logo and given fonts.
Social Media Campaign.
The illustrated pack took over social media and was promoted througout 2017/2018 on all Millford's platforms and influencer/ bloggers foodie channels.
Social Media Campaign.
The illustrated pack took over social media and was promoted througout 2017/2018 on all Millford's platforms and influencer/ bloggers foodie channels.
© 2022 Ana Caizerliu. All rights reserved.
.
© 2022 Ana Caizerliu.
All rights reserved.
.