Agency: Ogilvy & Mather
Client: Aldi-Sued
Role: Concept, Art Direction, Illustration
Bio. A smile for everyone.
Bio.
A smile for everyone.
Aldi introduced its own Bio products and wanted to let everyone know about it. The Bio range is so wide, you can find the ingredients for any meal: be it a fresh breakfast, an Italian dinner or even a vegetarian dish.
So we explored the possibilities and created an Aldi Bio brand identity. I built a new logo and several visuals for each dish we could think of. All under the claim "Ein Lächeln für Alle" - A smile for everyone. Written in a bio font, of course :)
We displayed them through an Outdoor Print Campaign and created a website to showcase even more recipes and tips.
To get the buzz started, we participated in a series of events and food markets across Germany with a branded food truck serving bio dishes.
Aldi introduced its own Bio products and wanted to let everyone know about it. The Bio range is so wide, you can find the ingredients for any meal: be it a fresh breakfast, an Italian dinner or even a vegetarian dish.
So we explored the possibilities and created several visuals for each dish we could think of. All under the claim "Ein Lächeln für Alle" - A smile for everyone.
We displayed them through an Outdoor Print Campaign and created a website to showcase even more recipes and tips.
To get the buzz started, we participated in a series of events and food markets across Germany with a branded food truck serving bio dishes.
The logo & the claim
The visuals involved a photo shoot, retouching
and composing everything in post production.
The
Website
The
Website
We launched a new website aiming to raise awareness of the huge variety of Bio foods that Aldi has to offer. The website was announced on Social Media, through a press release, foodie bloggers and the Aldi magazine.
We launched a new website aiming to raise awareness of the huge variety of Bio foods that Aldi has to offer. The website was announced on Social Media, through a press release, foodie bloggers and the Aldi magazine.
The Bio
Food Truck
The Bio
Food Truck
The branded food truck toured around main cities in Southern Germany, serving dishes made with Aldi Bio ingredients.
We announced the tour months before branding the truck, so I came up with an illustrated one for the event's early ads.
The branded food truck toured around main cities in Southern Germany, serving dishes made with Aldi Bio ingredients.
We announced the tour months before branding the truck, so I came up with an illustrated one for the event's early ads.
© 2022 Ana Caizerliu. All rights reserved.
.
© 2022 Ana Caizerliu.
All rights reserved.
.