Cif cleans Romania

EXPERIENTIAL APP. DIGITAL ACTIVATION.

Cif cleans Romania

EXPERIENTIAL APP.
DIGITAL ACTIVATION.

How do we keep children from coming across inappropriate content in real life?
You can install parental control on any device but you can't turn off the streets.

Unilever-owned brand Cif helped clean racist and offensive graffiti in Bucharest thanks to an app launched for consumers. The mobile app gave people an easy way to report the graffiti - they simply photographed the offensive messages and pinned them on a digital map. Then the app reported their location to the Cif team, who turned up and cleaned the indicated spots.

How do we keep children from coming across inappropriate content in real life?
You can install parental control on any device but you can't turn off the streets.

Unilever-owned brand Cif helped clean racist and offensive graffiti in Bucharest thanks to an app launched for consumers. The mobile app gave people an easy way to report the graffiti - they simply photographed the offensive messages and pinned them on a digital map. Then the app reported their location to the Cif team, who turned up and cleaned the indicated spots.

© 2022 Ana Caizerliu. All rights reserved.

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  © 2022 Ana Caizerliu.
  All rights reserved.

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