Agency: Thjnk
Client: C&A
Role: Art Direction, Concept
More stretch,
more fun.
In spring, we brought the C&A models of all shapes and ages to the playground, to prove & test the stretch factor of the collection. Diversity and inclusion is at the core of the brand, so picking our talents was an honour and a pleasure. Our models happily bounced on a trampoline, enjoying the flexibility of their pants with great jumps and fun moves.
This way, we communicated the product value through a fun, catchy and quick creative hook.
P.S. "Hose" means trousers in german :)
More stretch, more fun.
In spring, we brought the C&A models of all shapes and ages to the playground, to prove & test the stretch factor of the collection. Diversity and inclusion is at the core of the brand, so picking our talents was an honour and a pleasure. Our models happily bounced on a trampoline, enjoying the flexibility of their pants with great jumps and fun moves.
This way, we communicated the product value through a fun, catchy and quick creative hook.
P.S. "Hose" means trousers in german :)
© 2022 Ana Caizerliu. All rights reserved.
.
© 2022 Ana Caizerliu.
All rights reserved.
.