UNILEVER

DIGITAL ACTIVATION

UNILEVER

DIGITAL ACTIVATION. WEBSITE. PRINT

Agency: McCann Erickson
Client: Dero, Unilever
Role: Concept & Art Direction

The Viscri
Autumn Olympics

Dero, an Unilever brand, is a well known Romanian detergent.
They wanted an autumn promotion that hooks people in an engaging manner.

Insight: in the beautiful village of Viscri in Transylvania, a community of ladies became famous for their lovely traditional knitting. It’s their main source of income and they are very sought after - by Romanians and internationally.

Idea: the Viscri Autumn Olympics, an interactive online platform through which Dero has a chance to cherish craft work. The idea fits the brand like a glove by featuring these women in the campaign and offering the knits as prizes.


The Viscri Autumn Olympics

Dero, an Unilever brand, is a well known Romanian detergent.
They wanted an autumn promotion that hooks people in an engaging manner.

Insight: in the beautiful village of Viscri in Transylvania, a community of ladies became famous for their lovely traditional knitting. It’s their main source of income and they are very sought after - by Romanians and internationally.

Idea: the Viscri Autumn Olympics, an interactive online platform through which Dero has a chance to cherish craft work. The idea fits the brand like a glove by featuring these women in the campaign and offering the knits as prizes.

1-Logosite
2-Laptop-mockup-site

Key Visuals

To promote the upcoming website, I "knitted" the layout concepts for in store and online banners, as well as outdoor prints.

Key Visuals

To promote the upcoming website, I "knitted" the layout concepts for in store and online banners, as well as outdoor prints.

3-KV_SITE
4
5
6
7Lumea-Viscri-scaled

© 2022 Ana Caizerliu. All rights reserved.

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  © 2022 Ana Caizerliu.
  All rights reserved.

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